Contrary to conventional business wisdom, Bourland didn't have a business plan when he pitched into running the store 12 years ago. But his instincts have proven sound and the store is thriving. His approach to running the place is very common sense. I asked Bourland for any insights he had to share with people contemplating starting a new business. "It takes a lot of work and thinking outside the box. You need to keep overhead low. I don't hire out anything I can do myself. I do my own bookkeeping, taxes, payroll, ordering, inventory, and maintenance,"Bourland said. He also mans the cash register much of the time. And that is where easy conversation cultivates longterm customer relationships.
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