Article about fancy watch making company.

Video tour from TechCrunch about that company.

Official website of said fancy watch making company, housed in the same building as College for Creative Studies

Timeline: Shinola

December 16, 2015. Shinola stands by 'Built in Detroit,' edits Swiss claim. Detroit Free Press. "Shinola's parent company is Dallas-based Bedrock Manufacturing, a private equity and venture capital firm run by Tom Kartsotis, a cofounder of the Fossil watches and accessories brand."