La Selva Beach is a community off of San Andreas Road.

The view towards Santa Cruz from the bluffs above the beach


In 1925 the property was purchased by David Batchelor who started it as a retreat with horse riding, cottages, bath houses, and a private beach. It was named Rob Roy. The name was changed to La Selva Beach in 1935. La Selva means "The Forest" in Spanish. In the 1970's the city convinced state government to remove "Beach" from the direction signs.




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