The first thing you can expect when you step into Truthlab is friendly and positive assistance. Truthlab is a locally owned and operated store that was founded and inspired around the concept of "pronoia." This antithesis to paranoia promises a whole new positive shopping experience, by "focusing on what is right with the world, and that's it." The handcrafted art, clothing and accessories in Truthlab's collection are selected for their uplifting appeal. The intimate storefront specializes in a clothing line that includes gypsy, bohemian, tribal and festival apparel.
| Former Location |
| 717 Pacific Avenue, Santa Cruz, CA 95060-4427 |
| Former Owners |
| TigerLilly |
| Business Lifespan |
| 2010-2011 |
Previous businesses in this location include Santa Cruz City Soccer.
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