The Cheese Factory originally opened in Pleasanton, California by Dimitrious Voultsides in 1920.  Jimmy, as he was known, is credited with the development of American Teleme cheese, a soft creamy variation of Monterrey Jack that gets creamier with age and is coated in rice flour. 

In 1971, the current owner -- Jimmy's nephew George Spilliotopoulos -- decided to expand and open a Santa Cruz location at the old Tureen venue on 17th.  The original address as listed in the Sentinel was 2-1620 East Cliff Drive at Portola. 

21620 E Cliff Dr, Santa Cruz, CA 95062